Friday, September 12, 2008

Terra kya hoga, kaalia?

Ad agency Mudra has launched a special unit for rural marketing and guess what they've called it? Terra (the latin word for Earth). Now why on earth would you go Latin if you're supposed to be the expert in integrated rural marketing? I am assuming, by rural, Mudra is not referring to global villages. Their operating ambit is clearly India. So, why didn't they opt for a Hindi/Sanskrit/Hindustani sounding name? Doesn't Mitti capture the flavour better than Terra? Or say Des. May be, Mudra didn't want to get dehaati. But if you're not proud of being dehaati, what's the point of starting a division that focuses on the same? Daiya re daiya, inka kya hoga, bhaiya?