Saturday, September 27, 2008

Brands named after places

Kingston, Chowpatty, Champagne, Scotch (Okay, maybe I'm stretching things a bit here), Incredible India, Made in USA ... and more such places that are also brands. Different kinds of marketing strategies, intentional and otherwise, have contributed to turning the above places into brands. Where I spend a part of my working week, there's an Indian fast food joint called 'Chowpatty @ BTM'. Clearly, it's riding on the brand values people have come to associate with 'Chowpatty'. But what if 'C in Mumbai' goes to the dogs? Will that hurt 'C @ BTM'? Fortunately, there are more important things to think about.

By the bye, this might the first post on 'brands named after places' on the Internet. In other words, if you are 'wiki' enough to add to this list, you'll be part of hisotry in the making.

'Wiki enough': Term which means 'to be magnanimous enough, big hearted, contributing enough ... towards a social cause.' (Like 'Nama Sutra'.)