Wednesday, September 17, 2008

Gyaan: Do numbers work as brand names?

Chris Garnell explored this issue in depth in 2005. He's rightly identified that numbers give you that zara hat ke aura and nothing more. I am a staunch advocate of alphanumeric names. I feel a word prefix breathes life into a cold number. Take Elle 18 for instance. It evokes a lot more the plain numerical name 18. Anyways if you wish to weigh the pros and cons, go to brandchannel for Garnell's piece.