Thursday, September 11, 2008

Gyaan: It's Complicated

In the future, more and more companies will go in for an online presence. Heck, as 'Neuromancer' Gibson said, "The future is upon us." Speaking of which, coming up with a name for an online entity is a different challenge.

Basic naming question: Are names for online brands very different from their offline citizenry? Next question: If so, why?

This list of top 10 social media sites is a revealing microcosm of naming trends in the online world and clearly highlights the contrasts between branding choices in the two spaces. YouTube vs Time Warner, Google vs Head & Shoulders, Bebo vs Baby Shoppe. As they say on FB, "It's Complicated."