In the future, more and more companies will go in for an online presence. Heck, as 'Neuromancer' Gibson said, "The future is upon us." Speaking of which, coming up with a name for an online entity is a different challenge.
Basic naming question: Are names for online brands very different from their offline citizenry? Next question: If so, why?
This list of top 10 social media sites is a revealing microcosm of naming trends in the online world and clearly highlights the contrasts between branding choices in the two spaces. YouTube vs Time Warner, Google vs Head & Shoulders, Bebo vs Baby Shoppe. As they say on FB, "It's Complicated."