Tuesday, September 9, 2008

Long before Wall-E there was Red-E

Way back in 1996, Mr. Manu Reddy launched Chennai's first Food Court. He tweaked his surname a bit and came up with the clever name: Red-E Food Court. Flash Forward to 2008. That trick of using, a Capitalised E suffix as a substitute for the phonetic Y, has staged a comeback. The movie Wall-E gets the credit for bringing this technique back in vogue. Let's see if this inspires a voll-E of unusual-E named brands.