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Because when you leave it to the machines or people who think like machines (read: big name branding companies),
this is what you are likely to end up with. That's why, to quote Unantha,
"If you want a name for your company, brand, kitten or illegitimate child, do write to namasutra@gmail.com". Or else, you might just end up being shilled a bunch of names like Pistoer, Dlvil, Nlcleynde, Stenglad, Venj, Phaviker, Abeaerber, Lamorth or Zerkk for your baby. All nicely packaged in a powerpoint presentations. Of course.