Sunday, October 12, 2008

Names We Like # 2

When you work on a name that's already famous, you run the risk of being labeled, a plagiarist. But when you add a little touch of imagination to your source name, there's always the scope for magic. I call such names Remix Names. C2B2 is one such creation. It's a nod to the 1968 movie Chitty Chitty Bang Bang which was in turn a nod to the children's book of the same name by Ian Fleming. For an animation flick aimed at kids of the Jetix generation, I thought Cheenti Cheenti (Hindi for Ant Ant) is an apt title. It uses 2 words that's part of the every day vocabulary of every North Indian kid. And as the plot is about Black Ants vs Red Ants, the name makes eminent sense. Me thinks, the catchiness of the name will ensure the movie is a multiplex magnet. I also feel, the film will do well in the DVD circuit as the title leaps at you the moment you look at it.