Saturday, October 18, 2008

Factonama # 4

The Danish butter brand Lurpak debuted as Lur Mark in 1901. Lur is a Scandinavian wind instrument. It has been immortalised as the visual mnemonic in the Lurpak logo. Wikipedia informs us that any instrument that receives sound is referred to as a lur, today. For example, a telephone handset is called telefonlur.