Saturday, October 25, 2008
An Ale Named Arrogant Bastard
I am in love with this name. It's shameless, provocative, unpretentious, clear-headed and a swell choice for a strong tasting ale. It's a classic case study name that gives the brand an advertising story from day zero. The 'You're not worthy' tack wouldn't have bubbled to the surface if AB hadn't been picked. Launched in 1996, by California-based craft brewery Stone Brewing Company, this proudly bitter beverage has its share of devout gluggers. What they've bought into is part-product, part-imagery. And why won't they. Which egoistic sonofabitch wouldn't like to hang around with a brand like Arrogant Bastard? Picture courtesy: Wikipedia. For more on the brand, visit their website.