Wednesday, October 29, 2008

The (N+1)th name

If you're stuck for names, here's a genre that will come, very handy. Think of a number. Say 7. What's the first thing that strikes when you think of 7? Seven Deadly Sins. Name your brand Eighth Deadly Sin. Yeah, it's that simple. Remember, this formula works best for categories that are receptive to somewhat creative names. Attached below are some classic amplifications of this genre: