Thursday, October 23, 2008

Nmes in SMS

Is the about-to-be launched version of the 'Mountain Dew' bottle the first brand name to be communicated in 'Smese' (the language of SMS)? Check out the way it is written and from the looks of it, it seems to have gone down pretty well with the 'commenting' crowd. Could this be the start of a new trend in naming? Why not. Imagine a product targetting kids; say a children's magazine. How interesting it would be if they chose to communicate their brand name in 'SMese'. Of course the grown-ups wouldn't approve. Which is precisely why it's likely to work swimmingly well for the young 'uns. We think more brands should try to strut their stuff in 'SMese'. It mkakes for a more personal conversation with consumers. And now for the obligatory question to elicit a reaction: Any other brand names in 'Smese' that you can think of? (No, not come up with, but think of that already exist.)