Friday, August 29, 2008
Gyaan: Can brand names influence shopping?
Research shows that a 60-milli second exposure to a brand name can influence a shopper into making a choice. This hypothesis has been proven to be true especially for known retail brands. I guess, the key is to have a distinctly defined image. In India, a Lifetsyle still sells the same kind of brands as a Shopper's Stop. So brand images get blurred. But if you flash a Saravana Stores and a Lifestyle, a 60-milli second decision might happen :-)