Thursday, July 2, 2009

To all those who won't pay for names

A lot of people write to me asking for a name. I often tell them, I do pro bono work for NGOs. But I will never do charity for a business that leverages a name for profit.

My logic is simple. A name is the 1-word story of your offering. It's not easy to create a 1-word story that's never been told.

Even if one were to coin something unique for you, remember, it has to pass the memorability test. Any namer worth his namak will tell you, this is never easy. It takes a lot of effort and research.

As much effort as creating a logo or campaign. So to expect me to give it to you for free, is a tad too unfair. Right?