Thursday, June 18, 2009
A Beer name Reeb
One of the most popular beers in Shanghai is named Reeb (the reverse of beer). Yes, it uses an old naming technique. But I am all for it, as mirror names have always worked. Makes the brand look clever and offers a talking point for the glugger. The only issue with the name could be the sound. Reeb's acoustics is not as good as say Tiger, Budweiser or Heineken. It's got a wimpish sound. Almost like the feeb in feeble. But who cares. At the end of the day, all that counts is it's a short, interesting name.