Monday, November 17, 2008
Short names are stronger?
While traveling back to Bangalore from Chennai by train, I noticed something I found quite interesting. Most brand names of cement in India are not longer than 6 letters. The next thing I know my mind is working furiouser than a steam engine to try and draw some kind of connection between these two seemingly unrelated phenomena. And here's what it came up with: is there then some merit in assuming that for any brand name to communicate the qualities of 'strength', and the like, it's better off being short? How many 'long' names can you think of for products that are supposed to convey 'strength'? Yes, I do realise most brand names will tend to be short. Obviously this is an exploration into a subset of an overall branding pattern.