Tuesday, November 25, 2008
Lowe renames itself. Yet again.
First it was Lintas. Then Amiratti Puris Lintas. Then they decided to call themselves Lowe. Then Frank Lowe walked out of the agency. Still they chose to stick with Lowe. Now Lowe India has decided just Lowe ain't working. So they've opted to call themselves Lowe Lintas (or at least that's the name as of this nanosecond). My gut feel is, Lowe will be eased out sooner or later. And the agency will be back to Lintas. A rather strange journey, this. From Lintas to Lintas.