How does a staid boring bank get noticed in these times? Bank of the Wichitas has the solution. It's launched its internet bank under the name Redneck Bank. Ya, not kiddin. Redneck Bank for Joe the Plumber.
Just a naming idea and a tagline that says: Where banking is funner. Everything else is the basic internet bank that anyone else offers. Apparently there are 9000 banks on the internet offering the same product. Wade Huckabay of Bank of the Wichitas was looking at a way to differentiate the brand. And he hit upon the name Redneck after sifting through many unused website names.
Looks like the humour ploy has really worked for him. The bank with laughing horse as mascot (spouting the cheesy 'we want to be your mane bank') has already become popular in 45 states across the US and on the Internet.
I read somehwere that Mr. Wade faced many objections from his board. But he overruled them. I am not sure how many banks in India will approve of such a name or strategy. I personally remember being greeted with cold silence by a Bangalore-based bank when I suggested humour as a route. May be there's a lesson in this for all of us.
Sunday, March 22, 2009
Thursday, March 19, 2009
Nice name, ain't it? These bunch of good-hearted ozzies started RoE, 3 years ago. The thing I like about them is they only focus on doing decent work for green, sustainable and ethical brands. Check out these blokes, here.
Saturday, March 14, 2009
Shimit Amin of Chak De fame has given his forthcoming flick an interesting title - Rocket Singh: Salesman of the Year. The title's so intriguing, I am certain it'll generate buzz. I like it better than the dyslexic Singh is Kinng.