After sifting through 40,000 emails, the usually astute Arvind Kejriwal picked the most pedestrian name for the party targeted at the man on the street.
Aam Aadmi Party or AAP should easily rank as the KLPD of the Year. On par with Sachin Tendulkar’s string of Maggi Noodle style performances against Mr. Cook’s boys.
Being a tacit supporter of the anti-graft movement, I was suitably aghast when I heard of the underwhelming name. AAP might be the respectful way of saying ‘You’ in Hindi but in Chennai, aapu only means one thing: letdown!
So why did Team Kejriwal choose a spectacularly ordinary Hindi label when they had infinitely better options? I suspect numerology might be the culprit. Aam Aadmi Party adds up to 6 in both Pythagorean and Chaldean numerology. Considering the party was launched on 26/11/2012 (which again summates to 6), there does seem some mysterious connect.
We can solve the puzzle by looking at India’s birth number which happens to be 15th or 1+5 = 6. Kejriwal’s twin heroes Bhagat Singh and Anna Hazare share the same name number.
“What’s the big deal with 6?” you may ask. Well, it’s the birth number of powerful people like AR Rahman, J Jayalalithaa, Tendulkar, Mayawati, and Arundhati Roy. Considering 2013 is going to be the electoral debut year for AAP, six will come into play again.
Given all this mumbo jumbo, did Arvind the IIT-ian make the right gamble? The mind may say YES but the heart still feels cheated. AAP is indeed a massive compromise. It panders to the lowest common denominator and denies the movement, the branding edge it deserved. Worse still, it’s a clear Intellectual Property violation of the ‘Congress ka haath, aam aadmi ke saath’ slogan.
Personally, I would have preferred the nationalistic ‘Jai Hind’ or the ideologically correct ‘Swaraj Party’. But then, these names will position Kejriwal as a right winger when he desperately wants to be seen as a left liberal.
Now that we can’t do much about it, let’s just hope that the voter does a Nazia Hassan and sings: AAP jaisa koi mere zindagi mein aaye toh baath ban jaaye!