How wrestlers get their names

The sport of professional wrestling is punctuated with some of the more outlandish names in the history of branding. (For instance, the dashing fellow shown here goes by the delightful moniker 'Nacho Libre'!) In this post, I direct you to the riveting story behind another wrestling/er brand, the 'Rock and Roll Express'. And more.

"Have you ever wondered where some of the names wrestlers use come from? Well they can only come from two places. Either the wrestler gives himself a name or the booker/creative people do. In earlier times, a guy could get a name in 30 seconds. Now, it might take weeks to run copyright and trademark searches. The Rock and Roll Express didn't have to wait long. Click here for the story of not only how their name was arrived at but also their gimmick."

Speaking of which, who is your favourite brand of wrestler? Mine's, hands down, 'The Undertaker'. In fact, the mere mention of the name sends a chill down my spine. Talk about brand personality.

A puppy called 'Condom'

Imagine this: You walk into a friend's place and you see that he's gotten himself an adorable little puppy. (Yeah, much like the one in the picture.) Naturally, the first thing you're going to ask him is what the little critter is called. He tells you it's called 'Condom'. Of course you do a double take and ask him whether he's serious. He tells you with a straight face that he indeed is. How comfortable would you be to call out its name? It's true. There is a puppy that goes by the name 'Condom'. And you can find out more about it here.

Nmes in SMS

Is the about-to-be launched version of the 'Mountain Dew' bottle the first brand name to be communicated in 'Smese' (the language of SMS)? Check out the way it is written and from the looks of it, it seems to have gone down pretty well with the 'commenting' crowd. Could this be the start of a new trend in naming? Why not. Imagine a product targetting kids; say a children's magazine. How interesting it would be if they chose to communicate their brand name in 'SMese'. Of course the grown-ups wouldn't approve. Which is precisely why it's likely to work swimmingly well for the young 'uns. We think more brands should try to strut their stuff in 'SMese'. It mkakes for a more personal conversation with consumers. And now for the obligatory question to elicit a reaction: Any other brand names in 'Smese' that you can think of? (No, not come up with, but think of that already exist.)

Any takers for this guy, moron?

I researched and researched. But could not find one brand in this world with the name moron. So I decided to do something path breaking. What if I create a concept fashion brand called Guy Moron? Will it click? Will anyone proudly sport this tag? The rational me says, no way dude. Why would anyone proclaim their idiocy? The irrational me says, of course they will. There are some folks out there who revel in self-deprecation. This brand is for them. This brand is for me. I mean, I'd rather wear a Guy Moron tee than one with Armani emblazoned on it. The more I think of it, the more exciting it sounds. It makes a great gift item. Girl friends who were dumped could gift their Exes, a Guy Moron. Stand up comedians will get a free laugh by just wearing one. The label is a camera magnet. Anyone will want to snap you up if you tuck yourself into a Guy Moron...the possibilities are immense...don't you see it?