Harvesters of The End.

The ‘Gangnam’ guy Psy, the feminist Russian punk-rock band Pussy Riot, the Higgs-Boson particle and the Mars Rover Curiosity are among the oddballs in the reckoning for the iconic Time ‘Person of the Year’ title.

The chap leading the pack at the moment is the boyish North Korean dictator Kim Jong-Un. Left to myself, I’d say, no one deserves the crown better than the Mayans. As they alone are responsible for making 2012, the most over hyped year after 1984.

The doomsday aura surrounding the 12/21/12 Mayan Prophecy is palpable all around. Everyone, everywhere, is either tweeting or texting about it. Advertisers, ever the milkmen, are on an overdrive milking every drop of publicity through some cheeky fear mongering.

Axe was the earliest to jump on to the apocalypse bandwagon. Sometime, last year, they launched the ‘AXE 2012 - Final Edition’ deodorant with the sensual power to attract bimbos hiding in even nuclear bunkers.

South Carolina based Latitude 32 credit union, was a bit more brazen. They announced the Mayan ‘End of the World’ auto loan special with the rider that the loan would be forgiven ONLY if the world crashes on December 21st!

Global Chain TGIF is classier. It’s urging customers to live it up on the fateful day by celebrating the ‘Last Friday’ at their key joints in America. On offer is free access to the dance floor to 21 year olds and the proceeds from the sale of Mayan Margaritas will be donated to charity.

If TGIF couched it with a little social spin, some others like Proof Drinks have no such pretensions. They are out in London organising fortnight long Gastronomic Events under the ‘Last Supper Club’ banner.

Meanwhile, History Channel is squeezing the last drop for TRPs by running programs that present as many doomsday scenarios as possible. Breweries have joined the Armageddon party by launching unique short-life drinks that are ‘brewed to not last’. Not to be left behind, Durex Condoms has put out a print campaign, exhorting men to ‘Go out with a bang’!

But the one that takes the cherry is Survivalist Singles, an online dating site for like-minded people who ‘don’t wish to the face the future alone’!