When you don't have enough money. When you have a huge market waiting to give you their money. When you want to hit the ground running. When you don't want to make people remember one more thing. When you are lucky enough to be operating in a market like India or China. When you don't have to worry too much about being slapped with a law suit. When you don't want to waste your time with a naming company. Or when you just want to be like Google, launch a soundalike brand. To piggyback is an old and quite successful marketing tactic. And strategy. We think it also works in Naming. Don't agree with me? Fine, agree with someone 'respectable'.
Wednesday, October 22, 2008
Go ahead, copy
When you don't have enough money. When you have a huge market waiting to give you their money. When you want to hit the ground running. When you don't want to make people remember one more thing. When you are lucky enough to be operating in a market like India or China. When you don't have to worry too much about being slapped with a law suit. When you don't want to waste your time with a naming company. Or when you just want to be like Google, launch a soundalike brand. To piggyback is an old and quite successful marketing tactic. And strategy. We think it also works in Naming. Don't agree with me? Fine, agree with someone 'respectable'.
