Name Game # 1

OK guys. Years ago, I formulated a game called sigma 26. I am going to use a small portion of that game to drive interest in brand names. I shall be, putting up word grids, now and then. The word grid will contain a brand name. The black square will contain the sigma score for that brand name. For the uninitiated, the Sigma Score is nothing but the sum of numerical equivalents of alphabets (assuming A is 1, B is 2...Z is 26). The first puzzle is as follows. For aiding you, I've given the last alphabet. Just identify the brand name.



Post your answers in the comments section. The first to get it right, will be the winner.