2-Word Brand Names

Allen Solly
Alta Vista
Axis Bank
Blue Dart
Charles Schwab
Coca Cola
Color Plus
Delhi Daredevils
Fidelity Investments
Giorgio Armani
Hot Breads
India Bulls
Jet Airways
Kenneth Cole
Louis Phillipe
Mary Kay
Merrill Lynch
Morgan Stanley
Perri Ellis
Perry Alley
Peter England
Red Bull
Salvatore Ferragamo
Share Khan
Singapore Airlines
Tata Indicom
Van Heusen
Western Union
Kenith Parker
Van Heusen
Calvin Klein
Dindigul Thalappakatti
Bajaj Allianz
Shahnaz Husain
Gokul Santol
Johnnie Walker
Waterbury’s Compound
Tommy Hilfiger
Mercedes Benz
Cartoon Network Marc Jacobs
Bonne Bell
Surf Excel
Kwality Wall's
Channel V
Burger King

Why Aggi, why?

Agnello Dias & Santhosh Padhi are the two most admired souls in advertising in India today. When they announced they were starting their own outfit, it captured the imagination of the nation. Everyone was keenly awaiting THE NAME. We namasutrists, even had a shortlist in our heads. Now we hear, they are calling their outfit ROOTS INDIA. That's a great brief, Aggi. But not a great name. A simple online check will tell you there is already a Roots Advertising in Delhi. You can't have two Roots, can you? Also, there is a plastic precision component company by the name Roots India. As agencies, when we counsel our clients to be unique, isn't it our job to be unique? We like you, Aggi. We like you, Paddy. But we think, you should have done a little research before making your name public. In any case, best wishes for your new venture.

Just for pun

I think of myself as a fairly punny guy. Punnily enough, most people in the writing profession don't care much for puns. We think it might have something to do with the fact that coming up with a good pun takes some skill, and they aren't quite upto it. Pokes apart, here's a collection of fine, and not-so-fine, names that pun. Have pun. (Image courtesy, Torontoist. Find courtesy, the NYT Freakonomics blog.)

Atlas of True Names

Kalimedia has released a new kinda map with original meanings of names. Put together by German cartographers Silke Peust & Stephan Hormes, the Atlas has generated a buzz of sorts. Here are a few interesting etymological meanings extracted from the map:

Azerbaijan: Land of the Fire Keepers.
Baghdad: God's Gift.
Buenos Aires: Good Breeze.
Chicago: Stink Onion.
Great Britain: Great Land of the Tatooed.
Hong Kong: Fragrant Port.
Idaho: Gem of the Mountains.
Libya: Heart of the Sea.
London: Hill Fort.
Malta: Isle of Honey.
Manila: Here are Root Trees.
Mauritius: Island of the Dark One.
Miami: Great Water.
Nauru: I go to the Beach.
New York: New Wild Boar Village.
Nicaragua: Here are People.
Paris: City of Boatmen.
Persian Gulf: Gulf of the Pure Ones.
Somalia: Go and Milk.
Vancouver: From the Cowford.
Zimbabwe: House of Stones.

Names We Like: Plan B

Okay, let me clarify. This is not an unusually uncommon name. I've heard many Plan B's. But for a morning-after pill, it's maha approporiate. Why I like it is, the name is easy on the mouth and there's no unpleasantness when you utter Plan B. It's neither too clinical nor too provocative. One can slip this into a cryptic conversation, without raising any eyebrows. Don't you think 'did you try plan b?' sounds infinitely better than 'did you take the pill?' So.

What a bunch of sports

I work in sports. I used to be a sports writer. I still, on occasion, write a column on three on cricket. But, I'm no longer a paid sports writer (hey, I'm no hack). Does that exclude me from the hallowed clan of sports writers? I hope not. Because if there's one thing I love more than writing, writing blogs and writing other stuff that few people read, it's being offered up the opportunity to watch sport in the midst of thousands of passionately cheering fans and being asked to write about it. Throw in the myriad pleasures of travelling to different venues and I'd call it an perfect life. Almost. (What did you expect, perfect? Naah. Honestly, perfection is bloody boring.) As it is, I have a far, far, far from perfect life. So when I read something like this that makes me laugh heartily, it makes up, even if only momentarily, for some of the shit I have to endure on a daily basis. Here's a far from exhaustive list of really weird names for sports team. Enjoy. And, as always, feel free to add to it. (Don't know why I said that. Heaven knows no such thing is going to happen.) Image courtesy, www.faniq.com

What do you get when you invert Maytas?

Maytas Infra, the Hyderabad-based company that has been mysteriously bagging airport, port and railway projects without any prior experience, was recently in the news because of Satyam's botched up acquisition deal. I was initially a bit curious about the name. Now it all falls in place. Maytas is Satyam read the Arabic way. And you know what Satyam has been up to, right?

Factonama # 10

Asics, the shoe company, began its life as Onitsuka Tiger. In 1977, it merged with GTO and Jelenk to form ASICS Corporation. Asics is an acronym of the Latin phrase "anima sana in corpore sano" which translates to "a healthy soul in a healthy body" or "a sound mind in a sound body". Source: Wikipedia.